A little over two years ago, I set myself a personal goal of becoming an Accredited Professional Photographer. I can now proudly display the logo as an APP. I have learned many new skills along the way, especially new business skills, so I can better serve my future clients.
Celebrated Master Photographer and AIPP Ambassador Nick Ghionis adds,
“Advancements in cameras and shooting techniques over the years have essentially meant that anyone looking to set up as a working photographer could do so very easily. Sadly as a result, many clients have been burned by poor quality work or bad business practice, because they have had no official standards to look for in advance. Certification changes this. Finally we are a recognised profession and the AIPP logo can stand up as a measure of quality and business practice that the public can trust. I’m hugely supportive of the AIPP’s work in the industry and proud that this development helps to raise our profile further."
ABOUT THE AIPP
The Australian Institute of Professional Photography (AIPP) is Australia’s leading industry body for professional image makers, and is the only body in the country that offers a formally recognised Accreditation process in order to become an Accredited Member. The group works year round as advocates for the industry to improve the standard of the profession and offers members a range of benefits including development workshops and events, industry publications, business listing services, and ‘peer review’ Once accredited, members can also use AIPP visuals to demonstrate that they have been assessed to a professional standard and abide by a published Code of Professional Practice.